Overview

The Maestro AI agent uses natural language to help you plan, create, manage, and troubleshoot deals and campaigns. By bridging the gap between business goals and technical execution, the agent reduces manual work, surfaces real-time performance insights, and accelerates complex configurations.

Key capabilities

Use the Maestro AI agent to transform complex workflows into simple conversational tasks. You can:

• Configure deals from a text brief: turn plain-language requirements into proposed deal configurations.
• Upload files for activation and context: upload creative assets, such as images or video files, directly in the chat pane to activate line items using hosted creatives. You can also attach reference documents, such as campaign briefs, emails, and sitelists, to automatically extract campaign parameters, configure draft setups, and apply inventory targeting.
• Manage campaign workflows: handle end-to-end campaign setup and management conversationally, from creating advertisers to setting up line items and targeting.
• Troubleshoot delivery: use bid-funnel analysis to identify why deals are underperforming and get structured, actionable recovery steps.
• Use smart search: query your deals in natural language to quickly find, inspect, and compare deals across Maestro.
• Work across companies: search campaigns, line items, creatives, advertisers, and deals across every company you are eligible for. Searches are cross-company, while create and edit actions target a specific company.
• Enrich with web context: complement your analysis with high-level market or industry insights from the public web (market trends, benchmarks, best practices), not deal-specific data.
• Review past conversations: access conversation history to reuse previous questions and answers.
• Stay informed with notifications: optionally receive browser notifications when the agent finishes processing a query.
• Explore audience and semantic segment pricing: ask the agent to surface segment prices while you design or adjust targeting.
• Plan with real-time inventory awareness: leverage real-time inventory availability and historical median CPMs (avails) for more accurate deal setup, competitive pricing, and smarter planning recommendations.
• Work with in-page context: get recommendations and take actions based on the media planning page you’re currently creating or editing.
• Search product documentation: ask questions directly in the chat to get instant answers, feature specifications, and step-by-step how-to instructions grounded in the official Equativ help centre.

Data security and privacy

The Maestro AI agent maintains strict data isolation and privacy:

• Data ownership: your Maestro data remains associated only with your company.
• Model training: the agent does not use your conversations or configurations to train models shared with other clients.
• Environment isolation: insights are based specifically on your environment and public information.
• Traceable change history: changes via the agent or MCP appear in entity history logs, showing the timestamp, modified values, requesting user, and channel.

Access

To access the Maestro AI Agent, select Ask AI in the top-right corner of the page.

Use Maestro AI Agent

To interact with the agent:

1. Select Ask AI in the top-right corner of the page and enter your prompt.
2. Provide any missing or unclear information if prompted. If the request is incomplete or ambiguous, the agent asks follow-up questions to gather the required details.

Conversation history and notifications

To support ongoing workflows, the Maestro AI agent offers:

• Conversation history: you can revisit previous interactions, review past questions and answers, and continue where you left off without re-entering all the context.
• Browser notifications: when enabled, the agent can send a browser notification once it has finished processing a request, so you can work in other tabs and return when the answer is ready.